Exclude Your IP Address from Google Analytics | Count yourself Out

Google Analytics is one of the most important tools for any Internet marketing or SEO strategy. It can tell you what is working and what is not working. We’ve already showed you how to set up a new Google Analytics account the easy way so you should be ready to go with this next important step to exclude your IP address from Google Analytics. Any visits to your website are tracked there and it tells you exactly how they found your website. It tracks keywords, landing pages, where your visitors came from, and oh so much more. It also tracks your own visits unless you set a custom filter.

Google Analytics Exclude Your IP Address

Google Analytics Exclude Your IP Address

More than likely you visit your own website quite often. Your Google Analytics information can then become quite skewed. Now for ego purposes this might look pretty darn good. But let’s put that aside and get the facts…just the facts. It is easy to set up your Google Analytics so that your own visits are not included. All you need to do is exclude your IP address.

Obviously, you will need to sign in to your Google Analytics account. Go to google.com/analytics to do so. I’m sure you know that but we’re taking baby steps for this one.

How to Exclude your IP Address from Google Analytics

Don’t forget you can click on the images to enlarge them.

Google Analytics Login

Google Analytics Login

 

Next click on your account that you would like to add your filter.

Google Analytics Account

Google Analytics Account

 

Now you want to go to the Admin tab to get things rolling.

Google Analytics Admin

Google Analytics Admin

 

Your desired profile should show up in a list on the page. Click on your profile.

Google Analytics Profile

Google Analytics Profile

 

We’re getting closer now to setting up your very own custom filter.

Google Analytics Filters

Google Analytics Filters

 

Now we are going to create your new Google Analytics filter so you can exclude your IP address from your data and information.

Google Analytics New Filter

Google Analytics New Filter

 

We’re in the meat of the matter now. Here is where you will tell the Google gods just exactly what you want them to filter out. There are a few steps here and, of course, we will take them on one by one. First you will need to name your filter. Make it something that you will recognize and know exactly what it is. Mine is named “Exclude my IP Address.” Pretty smart, huh?

Name Google Analytics Filter

Name Google Analytics Filter

 

Choosing the type of filter is the next step. Leave “exclude” in the first box. On the second box click the dropdown menu and choose “traffic from the IP addresses.” You can add as many IP addresses as you like here. You can also leave “that are equal to” as is.

Google Analytics Filter Settings

Google Analytics Filter Settings

 

You will need to enter your IP address next. If you do not know what that is there is a very simple way to find out your IP address. Simply Google “my IP address” and the result will be at the top of your search results.

Find my IP Address

Find my IP Address

 

Now that you know your IP address, simply enter the numbers in the fields available to exclude your IP address.

Google Analytics IP Address

Google Analytics IP Address

 

That’s it! Do not forget to click save!

That’s all there is to do to exclude your IP address. Your IP address and your website visits will now not be included in your stats. It used to be that in your real-time visits it didn’t work. But, alas, Google has now included your filters there too. Your visits to your website now just don’t count at all!

Comments

  1. says

    I agree with every single word of this post, but I think that it’s only a part of the detail of google analytics survival kit.
    I mean, that it’s very important to analyse every traffic segment separately, this is why sometimes it’s better to exclude whole countries from your reporting.
    Also it’s important to remember, that for example if user’s conversion path is following:
    1. adwords
    2. direct
    than adwords will be your conversion source
    while if the path is :
    1. adwords
    2. brand search
    than google search will be counted as the conversion source…
    But overall idea is really reasonable, cheers.

    • Web Designers Las Vegas says

      So true, Larry. Thanks for your input. There is so much to Google Analytics, much more than just the basics of seeing how much traffic you get.

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