For anyone who has even done a small amount of web design in your life, you realize how critical color choices are to website reactions. Different colors mean different reactions, and color will make a huge difference in terms of how the audience reacts to your creation. Because color is so important in web design, it is important to know how to pick the right ones! Seasoned and professional website designers realize just how important your color choices are to the success of your website.
Colors Make Your Senses Come Alive
Colors stimulate people and get them to react to stimuli, in short. That is, they have that emotional factor that helps a person decide if something is aesthetically appealing to them or not. But more than emotion, colors have little idiosyncrasies, too. For example, did you know that people think quicker when exposed to red colors? That’s why stop signs and stop lights are red – the color grabs you immediately and completely.
Different colors, like blue and green, force calmer reactions and more satisfied and relaxed emotions. White and black are sterile, but also sleek and modern. Understand that how you pick a color scheme will reflect directly on what people will think of both you and your website.
The Right Colors for Your Website Design
Picking colors for a website is a more complicated process than just picking your favorite color. It involves choosing the right colors during web design to elicit the responses you want from your viewers and customers. You will never be able to determine every visitor’s color preference, of course, but if you can pinpoint and target what will appeal to most viewers, you’re on the right track.
Be Smart and Be Sleek
Using the best color scheme in designing a website is critical. Although it may sound too intense, using the wrong colors can drive people away from your site and decrease the likelihood of them returning to buy your products. As a web designer, it is critical to understand how color functions and where it can fit into your website and web pages’ purposes. If you know your audience and know what they are likely to find appealing, you are half way to that goal.
At the end of the day, you can always create a website and ask your visitors for feedback. Customers will not lie about what they like, and they will tell it like it is – they can perhaps be a very reliable and forthright focus group to tell you what colors are acceptable and which are not.
Making the Color Choice for your Web Design
Basic color patterns elicit basic responses; red and orange, for example, promote energy and passion. Blue and green tones relax people and make them feel at home. White and black tones give sites a very simple, sleek, modern look that can sometimes lack energy. All of these choices depend on what your website is about – if you are a business, you’ll likely need a very different color scheme than for a musician.
Choosing your color scheme for your website is one of the first and most important things to determine to make sure your website succeeds. Our web designers are here to help you make the right decision. Contact us for more information.