There are literally hundreds of thousands of so-called web design freelancers looking for work on the Internet.
A website is much more than a tool for your business that tells people what your do and how to contact you. It is part of the branding of your business, shows your professionalism, and is a virtual storefront. A great website is easy to navigate, provides information about your services, and delivers effortless access to your products and/or services. Top it off with being search engine friendly and you have a web design made in heaven.
Web design that includes all the above attributes is not as easy as you might think. While there are a multitude of freelance web designers flocking the Internet those that meet all of the criteria are rare. Very few of them have the all the necessary skills and experience to meet those specific needs.
Many business owners looking for a new web design make their final decision based on price. Freelancers often offer to create a website for pennies on the dollar of what a professional web design firm does. Chances are these freelancers have a very small amount of websites in their portfolio. It is important to note that the development of a handful of sites is not much sign of the aptitude to be able to construct a site that will be beneficial to your business.
Benefits of Using a Web Design Firm
One of the benefits of using a web design firm, rather than a freelance individual, is quite simple. Web design businesses generally have certain specialists that work on particular areas of your website. The person doing graphic design is not likely to be the same person that is doing the actual development of the website. It is the whole right and left brain type of thing!
When a specialist handles separate phases of a web design and development, those phases commonly get more personalized attention.
In the grand scheme of things, a web design firm can offer business owners more attentiveness to the details than most freelancers are skilled enough to provide. Your business, no matter how small or large, merits a team of professionals that are devoted to making your website the best. While a freelancer might be capable of building one type of site, who is to say it is the type of site that is best for your business?