What is the point of having a website if you don’t have traffic coming to it? Any great Internet marketing strategy will take advantage of what Google Webmaster Tools provide. With Google being the biggest and best search engine one the face of the planet you will only benefit from using the Google Webmaster Tools that they provide to you for free. Your website will thank you for using it.
Adding a website to Google Webmaster Tools is easy to do and we’ve even explained it in yesterday’s post.
Diagnosing Problems with your Website
One of the best features of Webmaster Tools is its capability to diagnose your website for content analysis, web crawlers, meta data, and duplicate titles. It will also let you know if you are completely missing any of these items. Since more and more people are accessing websites through their mobile devices or smart phones it can also tell you about any mobile crawl errors that might be occurring.
Google Webmaster Tools allows you to optimize your website/blog to its highest potential. If you happen to have any errors it will be sure to let you know. You will even receive an email alerting you to any problems. The faster you know the faster you can fix things and get back on track.
Not only can you fix your errors but you can make specific pages maximized to the fullest. If your website targets certain geographical locations you can make those local pages the best they can be for the best traffic results.
Using Google Webmaster Tools for Indexing Pages
You might find that left to your own devices that Google does not index your pages quite as quickly as you would like. The Webmaster Tools makes it very simple for you to upload a sitemap so they know just exactly what is on your website that you want the world to see. These sitemaps generally get recognized quickly through your Webmaster sitemap submission.
Using Google Webmaster for not Indexing Pages
You might also have some pages that you don’t really want Google to index. Now, you might think that is ridiculous but it is not always. I have certain pages on my website that might just hold a featured image for a slider and have the imaginative page name like “slider 1”. I don’t want the public to see these pages. It will do nothing for my website traffic and could even drive people away if they happen to search and find this page. It is possibly even worse than a 404 error page. It just kind of makes you look stupid…and I don’t need any extra help with that.
Linking together your Website Pages
I have to say that one of the things I check the most frequently is what is in the section about linking. You can click on the section about “pages with internal links” and find out what pages on your website are linking to each other. Yes, your onsite links are very important. They let the search engines know that your site is all basically about the same thing and not one section about goats and other sections about jewelry.
Google and search engines like to know that your website is concerned with one subject and not a bunch of thrown together mush. Check this often and if you find that you have pages that do not have links to other pages add some text based links to the pages.
Setting your Preferred Domain
Some people have no idea that Google thinks that you have two different websites when your website is indexed as a website with the www. and without the www. For example, they see www.mywebsite.com as one website and mywebsite.com as another website. Your Google Webmaster Tools will let you tell them which website you prefer. You must register both websites and then choose, on both of them, which one you prefer. It’s simple to do and will greatly please the search engine gods.
Webmaster Tools are Free and Improving
Setting up your account has never been easier than now. If you can log in to your domain registrar you can create an account with your Webmaster Tools in a matter of just a few minutes. Once you have one set up the second, with or without the www. is even easier. That’s not all that has been recently improved either. If you haven’t been on there for a while it’s time to check things out again.
There are all kinds of software out there that charges a pretty penny for their tools. But not our beloved Google, the service is free. Granted they are making the big bucks with Adsense and that is why they have many tools implemented for us. But free is free and you can’t beat that.
Using Keywords to the Best Advantage
Another handy report to utilize is the one for finding out the percentage of your views that searched for a particular keyword to find your website. You can really use this to your advantage and improve your website pages and posts for these keywords. Give the people what they want. You should see an increase in your traffic by monitoring this daily or weekly and then tailoring your website to meet the people’s needs.
Google Webmaster Tools are a Mighty Way to Keep your Website the Best it can Be
All in all this is a tool that any website owner should take advantage of. Even if you are a not all that savvy with the Internet it will be easy for you to catch on. Play around with it and before long it will become second nature to you. It will definitely be worth your time and effort.